About StoryFlame

The people behind StoryFlame

StoryFlame was founded in 2024 by Mitch Lusas and is made by Hidden Planet Productions. It gives every writer the kind of story consultant that used to be available only in Hollywood.

Mitch Lusas

Mitch Lusas

Founder & Chief Architect

Mitch has spent over 17 years building products for Hollywood studios and tech companies, including Paramount Pictures, Netflix and Verizon, and is an Apple award-winning engineer. He has built teams and platforms that have helped nearly 500 writers get signed and staffed in Hollywood.

After years advising writers and producers, and working with Coverfly, WriterDuet and Arc Studio, Mitch saw the same thing again and again. Writers do their best work with someone beside them who asks the right questions, keeps track of every idea, and helps them talk their story out loud. Most writers never get that. It lives in Hollywood, with consultants and networks few people can reach.

He built StoryFlame to change that. Storytellers have always paced the room and talked while someone wrote it down. StoryFlame does that for anyone, anywhere, and also helps them see their goals and blind spots, while the creativity stays with the writer. Whether it becomes a novel, a screenplay, a play or a graphic novel, it starts the way stories always have: told out loud, around a fire.

Mitch on LinkedIn
Nazar Potipaka

Nazar Potipaka

Engineer

Nazar started StoryFlame's codebase in April 2024 and built much of the platform: the API, the processing that turns a conversation into story elements, and the engine that keeps track of each story's context.

LinkedIn
Anastasiia Kravtsova

Anastasiia Kravtsova

Engineer

Anastasiia built much of what writers see in StoryFlame: the story and character views, the cards that hold every story element, and the mobile layout.

LinkedIn
Anna Kostyreva

Anna Kostyreva

Engineer

Anna reworked StoryFlame's New Story flow, including voice recording and notifications, the path from a spoken idea to a new story. Away from code, she is a dance instructor, a championship-winning pole dancer and a free diver.

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Veronika Sereda

Veronika Sereda

Designer

Veronika is a UI/UX designer with a computer science degree, a background in frontend and QA, and more than 100 delivered projects.

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Lily Pipko

Lily Pipko

Designer

Lily brings the human side to StoryFlame, making the product feel clear, warm and beautiful. She works from user research and wireframes through prototypes to finished screens.

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Maryna Koriahina

Maryna Koriahina

Designer

Maryna is a web and graphic designer who brings visual identity and AI-driven design to StoryFlame. She worked alongside our illustrators and helped oversee the artwork.

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